Customer churn occurs when customers or subscribers stop doing business with a company or service
It is no secret that customer retention is a top priority for many companies; acquiring new customers can be several times more expensive than retaining existing ones. Furthermore, gaining an understanding of the reasons customers churn and estimating the risk associated with individual customers are both powerful components of designing a data-driven retention strategy.
A churn model can be the tool that brings these elements together and provides insights and outputs that drive decision making across an organization.
We can identify which of your customers are most likely to move on, so you can take action that encourages them to stay.
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